Equs Code - Riding apparel

(function () { // 1. GTM Installation Snippet (function (w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-K829R48S'); // 2. Initialize the dataLayer if not already defined window.dataLayer = window.dataLayer || []; // 3. Helper Function to Extract Product Details function extractProductDetails(item) { const product = item?.product || {}; return { item_id: item.id || 'unknown', item_name: product.title || 'unknown', price: item.price?.amount || '0.00', quantity: item.quantity || 1, currency: item.price?.currencyCode || 'unknown', category: product.type || 'unknown', vendor: product.vendor || 'unknown', }; } // 4. Page Viewed Event analytics.subscribe('page_viewed', function (event) { const pageData = event?.data?.page || {}; const shopData = event?.data?.shop || {}; window.dataLayer.push({ event: 'page_viewed', pageType: pageData.type || 'unknown', shopName: shopData.name || 'Shopify Store', currency: shopData.currency || 'USD', }); console.log('page_viewed event sent:', pageData); }); // 5. Product Viewed Event - Updated with currency at ecommerce level analytics.subscribe('product_viewed', function (event) { const productVariant = event?.data?.productVariant || {}; const productDetails = extractProductDetails(productVariant); if (productDetails.item_id !== 'unknown') { window.dataLayer.push({ event: 'product_viewed', ecommerce: { currency: productDetails.currency, items: [productDetails], }, }); console.log('product_viewed event sent with product data:', productDetails); } else { console.error('No valid product data found for product_viewed event'); } }); // 6. Add to Cart Event analytics.subscribe('product_added_to_cart', function (event) { const cartLine = event?.data?.cartLine || {}; const productVariant = cartLine?.merchandise || {}; const product = productVariant?.product || {}; const productDetails = { item_id: productVariant.id || 'unknown', item_name: product.title || 'unknown', price: productVariant.price?.amount || '0.00', quantity: cartLine.quantity || 1, currency: productVariant.price?.currencyCode || 'unknown', category: product.type || 'unknown', vendor: product.vendor || 'unknown', }; if (productDetails.item_id !== 'unknown') { window.dataLayer.push({ event: 'add_to_cart', ecommerce: { items: [productDetails], }, }); console.log('add_to_cart event sent with product data:', productDetails); } else { console.error('No valid product data found for add_to_cart event'); } }); // 7. Cart Viewed Event analytics.subscribe('cart_viewed', function (event) { const cartData = event?.data?.cart || {}; const items = cartData.lineItems?.map(extractProductDetails) || []; if (items.length > 0) { window.dataLayer.push({ event: 'cart_viewed', ecommerce: { items: items, }, }); console.log('cart_viewed event sent with product data:', items); } }); analytics.subscribe('checkout_started', function (event) { const checkoutData = event?.data?.checkout; const products = checkoutData?.lineItems?.map((item) => ({ item_id: item.id || 'unknown', item_name: item.title || 'unknown', price: item.finalLinePrice?.amount || '0.00', quantity: item.quantity || 1, currency: item.finalLinePrice?.currencyCode || 'unknown', category: item.variant?.product?.type || 'unknown', vendor: item.variant?.product?.vendor || 'unknown', })); if (products && products.length > 0) { window.dataLayer.push({ event: 'begin_checkout', ecommerce: { currency: checkoutData?.currencyCode || 'unknown', value: parseFloat(checkoutData?.totalPrice?.amount || 0).toFixed(2), items: products } }); console.log('begin_checkout event sent with product data:', products); } else { console.error('No product data found for begin_checkout event'); } }); // Purchase event with corrected product details mapping analytics.subscribe('checkout_completed', function (event) { const checkoutData = event?.data?.checkout || {}; const billingAddress = checkoutData?.billingAddress || {}; const lineItems = checkoutData.lineItems || []; // User data structure const userData = { first_name: billingAddress?.firstName || 'unknown', last_name: billingAddress?.lastName || 'unknown', email: checkoutData?.email || 'unknown', phone: billingAddress?.phone || 'unknown', address_1: billingAddress?.address1 || 'unknown', address_2: billingAddress?.address2 || '', city: billingAddress?.city || 'unknown', province: billingAddress?.province || 'unknown', country: billingAddress?.country || 'unknown', zip: billingAddress?.zip || 'unknown' }; // Map line items with corrected product details const items = lineItems.map(item => ({ item_id: item.id || 'unknown', item_name: item.title || item.variant?.product?.title || 'unknown', price: item.finalLinePrice?.amount || '0.00', quantity: item.quantity || 1, currency: item.finalLinePrice?.currencyCode || 'unknown', category: item.variant?.product?.type || 'unknown', vendor: item.variant?.product?.vendor || 'unknown' })); // Create and push purchase event const purchaseEvent = { event: 'purchase', ecommerce: { transaction_id: checkoutData.order?.id || 'unknown', value: parseFloat(checkoutData.totalPrice?.amount || 0).toFixed(2), currency: checkoutData.currencyCode || 'unknown', items: items }, user: userData }; window.dataLayer.push(purchaseEvent); console.log('purchase event sent to dataLayer:', purchaseEvent); }); })(); Equs Code - Riding apparel

Welcome to our store

Lua Competition Shirts

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Breathable Fit T-Shirts

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Browse our latest products

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Equestrian Elastic Belts

Crazy about belts!

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Old time favorites

Dive into our iconic products

Shaping Breech

Shaping Breech

Regular price $150.00 USD

Regular price Sale price $150.00 USD
Unit price per
Breathable Fit Long Sleeve T-Shirts

Breathable Fit Long Sleeve T-Shirts

Regular price From $50.00 USD

Regular price Sale price From $50.00 USD
Unit price per
Iconic Socks

Iconic Socks

Regular price $19.00 USD

Regular price Sale price $19.00 USD
Unit price per
Breathable Fit Short Sleeve T-Shirts

Breathable Fit Short Sleeve T-Shirts

Regular price $50.00 USD

Regular price Sale price $50.00 USD
Unit price per

Crazy about belts

The perfect complement to enhance any outfit

Elastic Belt Snaffle Bit

Elastic Belt Snaffle Bit

Regular price $25.00 USD

Regular price Sale price $25.00 USD
Unit price per
Maxi Elastic Belt

Maxi Elastic Belt

Regular price $35.00 USD

Regular price Sale price $35.00 USD
Unit price per
Maxi Elastic Belt Snaffle Bit

Maxi Elastic Belt Snaffle Bit

Regular price $35.00 USD

Regular price Sale price $35.00 USD
Unit price per

The most comfortable breeches for daily training

Our gorgeous "shaping breeches" are designed for maximum confidence, comfort and flexibility when training. The knee patch is made of a soft, durable silicone that provides extraordinary grip when in contact with the saddle.

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